Their first day


To think this was the first day they felt the warmth of the sun and took their first breaths of fresh air is a tragedy in itself, but how these birds were left to suffer and die as so many looked helplessly on is just senseless and heartbreaking.

Science has proven what our hearts already knew, that chickens are thinking and feeling animals who have interests in their own lives. When animals are reduced to the status of property, we fly in the face of what we know as individuals and as a society.

Like many around the world, we watched on in horror as the news unraveled of the awful plight of thousands of gentle broiler chickens. At around 10.30am today, the slaughterhouse-bound truck overturned on a busy road in Geelong. Whilst the driver escaped with an injured arm, his “cargo” weren’t so fortunate. Continue reading

Make a donation

What’s the kindest thing you can do today?


Every year, pigs just like Leon Trotsky don’t make it to their first birthday. The statistics on how many land animals are slaughtered for consumption yearly are overwhelming, especially because we know that every individual holds the same hopes and dreams as Leon and his friends here at Edgar’s Mission.

But the tides are well and truly turning as more and more people are choosing compassion for our fellow beings. And when we choose kindness for the animals, it also benefits our bodies and the planet. Continue reading

Make a donation

Driving Kind


“Where ever you go, whatever you do, make your kindness count”

And that is just what happened today as we headed to Melbourne in the company of one forthright and “don’t mess with me” chicken, Kung Fu Panda.  Whilst the details of our important mission cannot be revealed until next week, we can tell you that our day was brightened by fellow commuters who showed their love and support of our work.  From the tradesman who inched up to our vehicle as we were stuck in traffic, wound down his window and shouted, “I love your quote, I don’t eat animals”, to the lovely young lady who waved excitedly at us at the traffic lights and all salutations in between, we truly appreciate your support and take great comfort that you too are driving the world to a kinder place for all.

_01I9401 Continue reading

Make a donation

World Animal Day


Today, October 4th, is World Animal Day!!

“As the Australian Ambassador for World Animal Day I implore every one, where ever you are, who ever you may be, to remember this, animals lives matter. Even if they do not matter to you they most certainly matter to the holder of that life. Their life is just as precious to them as yours is to you – and it’s their world too. Happy World Animal Day” Pam Ahern


Make a donation

The last straw


This is the last straw, well, we hope so anyway. Who knew that that humble straw, yes the one you sip your cordial through, could be the cause of so much needless destruction? According to Fast Company, every year we throw 28 billion pounds of plastic into the oceans, while in the US alone around 500 million plastic straws are discarded every single day. And being so small these straws are rarely recycled – finding their way into the oceans and the bodies of wildlife.

So next time you’re offered a straw, please consider saying no. And if you want to do even more, sign up to Lonely Whale’s #stopsucking campaign and encourage others to do the same.

The Fast Company article can be found here.

Make a donation

We’re on Vollie!


Have you heard of Vollie? It’s an online platform that connects charities with skilled volunteers, and right now we’re uploading some projects. We’re so excited to have the opportunity to connect with passionate and compassionate people all around the country and get through some projects, giving us more time to advocate for the animals so near and dear to us.

So far we’ve submitted projects seeking graphic designers and a photographer, please find our projects here.

Make a donation

Taking our quote to great heights

Panky Billboard

“If we could live happy and healthy lives without harming others… why wouldn’t we?” This simple but thoughtful question is making its way around Australia, headed by some of our resident ambassadors.

Daisy Billboard

Here are the first of our stars to rise to great heights, Panky Calf on Queensbridge Road, Southbank and Daisy Kid on Bourke Road, Camberwell. Keep an eye out and let us know if you see them!

Make a donation

Kind Critter Care Conference 2017

Dreaming of a kinder world? Our Kind Critter Care Conference may be for you.

Kind Critter Care 2016

If you are reading this you no doubt care deeply about animals. And more than likely are looking to see how best you can advocate on their behalf. The next most frequently asked question we receive after, “Can you take my rooster?” is, “How can I start a sanctuary for farmed animals?” The answer to this latter question is as complex as it is challenging and is most certainly something that cannot be answered in a 5-minute telephone conversation or a quick FAQ response. It is for this reason we here at Edgar’s Mission will be hosting our popular Kind Critter Care Conference on Sunday 3rd of September 2017. Read more and see photos from our 2016 conference here and our 2015 conference here. Continue reading

Make a donation

Elysia and Miranda


Thinking of Elysia and Miranda, who both recently turned 12, the words of the Dalai Lama come to mind: “[i]t is vital that when educating our children’s brains that we do not neglect to educate their hearts.” For their combined birthday party, rather than gifts they asked if guests could bring a donation to Edgar’s Mission – raising an amazing $510!

Whether they learnt such thoughtful generosity from their parents, teachers or from their own kind hearts, Elysia and Miranda have proven beyond any doubt that teaching kindness and compassion is priceless. Thank you to Elysia, Miranda and your guests, your donations will go a long to helping so many animals now and into the future.

Make a donation

You beauty!

We’re blown away – we’ve just reached our $100,000 Kindness Challenge target. Thank you so much to everyone who has kindly donated and shared this campaign – we are truly humbled by your support and belief in us.

How does it feel to reach our target? Well, we’re over the moon, and our new friend Gerald is over the pillow. But it’s not too late if you want to help, you can still donate here. And stay tuned for another update in the coming days.

Make a donation

RACV, RACV come in


You’re standing in an open paddock, lost and confused, hard on your luck. Your only friend is stranded along beside you. Who do you call? When you’re a goat, you hope against hope that it will be Edgar’s Mission and the Kindness Van coming to your rescue.

This is exactly the situation Bertie and Gertie found themselves in earlier this year. Throughout their rescue, in rugged terrain with no mobile reception, our walkie-talkies became invaluable. But sadly – our walkie-talkies were nearing the end of their lives. Continue reading

Make a donation

Molly Day

Molly Brown

On this day, May 31st, 2012 a truck carrying some 400 sheep crashed on a busy overpass of the Metropolitan Ring Road, just outside of Melbourne. The accident caused many of the hapless animals to rain down on the cars passing below. Dead, dazed and injured sheep made for a horrific sight, as speeding cars crashed into them. Many of the injured sheep were shot on site with the remaining survivors corralled and then sent on to complete their journey to the abattoir, but one sheep escaped. The unsinkable Molly Brown, as she was christened, cheated death that night not once but twice and she went to win the hearts of people all around the world. Emerging days later with a head injury but otherwise unharmed, she was to find sanctuary here at Edgar’s Mission where she will live her remaining days in peace. Molly’s story of survival is a reminder that even in our blackest of hours there is always hope and for this reason we have declared May 31st Molly Day.

Ways to be kind to sheep

  1. Keep sheep in your heart and not on your plate, try some meat free alternatives
  2. Ugg boots are for Neanderthals? While humans have moved on from our cave dwelling and animal skin wearing days, you still can look cool and keep your feet snug in hip cruelty free Ugg boots
  3. Sponsor Molly Brown and help keep the sheep at Edgar’s Mission happy!

Make a donation


A journey of a thousand kindnesses begins with a single pig…

Right about this time on the 10th of May in 2003, I grabbed my car keys and in the company of my best little buddy, ET Good Doggie, we set off on a journey to collect a pig. A journey that has certainly been one hell of a ride. Please sit back and watch this clip that has seen me reach the destination of somewhere.

Make a donation

Have you spotted our All Mother’s Day stars?


Clarabelle, Carol and a few of their friends have taken residence around Melbourne and Sydney CBD, sharing their messages of motherly love. If you’ve spied them in your travels, we’d love to know about it.

Please take a snap (if it’s safe to do so), share it with us here and don’t forget to hashtag #allmothersday.

Make a donation

Campaign Action of the Month


Right now, Animal Health Australia (AHA) is managing the development of a new set of national standards for Australian poultry industries. This is massive – it’s a rare opportunity to have our voices heard as we speak up for millions of chickens.

But we’ve already learned of reports that the process is heavily weighted to industry interests over those of the animals. This is where you come in. AHA assert the standards will create “a suitable industry position that meets community expectations.” We know that the tide is fast turning against cage egg production and concern for the immense suffering of broiler chickens is growing. Laying hens suffer a range of health issues from the unnatural egg production, genetics has imposed upon them greatly reducing the quality and quantity of their lives.

Continue reading

Make a donation

International Respect for Chickens Day

R-E-S-P-E-C-T, find out what is means to me.

They are the closest living relative of the tyrannosaurus-rex and they outnumber humans more than 6 to 1, yet for the 43 billion chickens on this planet so few are rarely seen, let alone respected. But all that changed today, May 4th, as lovers of these feathered wonders around the globe celebrated chickens in all of their glorious forms on International Respect for Chickens Day. Continue reading

Make a donation

Look what you’ve done.


Dawn and Carol are now larger than life, standing tall and proud, asking motorists to see them for who they are: mothers. We couldn’t have done this without your generosity, so thank you.

Want to win a private tour of Edgar’s Mission for yourself and your mum? Head to our website and download our free recipe eBook to go in the draw.

If you’re thinking of giving to help animals, please consider donating to our billboard campaign here.

Make a donation

World Day for Animals in Laboratories


Today is World Day for Animals in Laboratories.

Around the world millions up millions of animals live and die in laboratories.  This day commemorates their suffering and death.  But it is also a day of hope and a reminder that things can get better – that we can demand change and that we can make kinder choices in our life.  On this special day we would like to share with you the amazing story of one lab animal who made it our alive and into the heart and home of our equally amazing individual who has dedicated her life to protecting animals (and she is also one of wonderful volunteers) Jessica. Here is their story – Bodhi spent six and half years in a research colony- confined to a small, concrete pen and very nearly killed for science. While I’m forever grateful that I had the chance to save his life, I’ll always be sad that I can’t return all of those years that were stolen from him. I hope that he knows how very loved he is now and that he thinks we’re doing a good job making up for lost time.

Please help keep animals out of laboratories by choosing cruelty free.

Make a donation

Opening hearts and minds


On the eve of their celebrated vegan advocacy workshop in Melbourne, Melanie Joy and Tobias Leenaert took the time out of their busy schedules to pay us a visit. Their words have inspired and empowered us, showing that empathy and kindness towards humans and animals alike is the only way to truly create a kinder world.

IMG_4866 Continue reading

Make a donation

Best Friends

Everyone needs a friend, but sometimes you need a little bit more – and that’s where Best Friends come in!

We are so excited to share with you the launch of our Best Friends Monthly Donor program, which is here to give animals in need that little bit more. Your monthly gift will support our ground-breaking work as we rescue and rehabilitate animals who deserve every chance at life.

In return you’ll receive quarterly updates and become a valued member of our new Edgar’s Mission community, the Kindness Club, giving you the opportunity to visit your Best Friend on invite-only days and you’ll be one of the first offered Edgar’s Mission event tickets. If you’re already a monthly donor we thank you for your support and you too will be automatically inducted into the Kindness Club.

And from us and all the animals who call Edgar’s Mission, we want to say thank you for supporting our vision for a kinder world.

To sign up as a Best Friend please click here.

Make a donation

Let’s crow for roosters


Disheartened, I put the phone down. Yet another call from someone asking me to take the rooster they assumed would be a hen. Not a week goes by that I don’t get multiple calls like this, for one, two or three unknowing roosters whose time is running out.

The Lunar New Year rolled in as the silvery glow of the first new moon shone upon us, and with it the promise of happiness and good fortune. We are now in the year of the rooster. The joining of good fortune and roosters is both ironic and poignant, as the tragedy that befalls them is enough to break the hardest of hearts. Continue reading

Make a donation

Foodies, we need you


Love and good food – the recipe for a happy life. While Hansel and Gretel have both in spades, they’re planning a romantic meal for two and we need help to find them a venue with pizazz.* They’re willing to travel Australia-wide and, before you mention grass or hay, they’re looking for somewhere spectacular. An amazing vegan, or very vegan friendly, café or restaurant with top-notch fodder.

If you know of anywhere in Australia that fits the bill, please comment below – we want to know them all, no stone left unturned. Continue reading

Make a donation

An Invitation to Teachers

School Visit

Do you want your students to build on their empathy and critical thinking skills? A trip to Edgar’s Mission will do just that, with a side of fun. The thought-provoking journey teaches young minds the importance of compassion, responsibility and respect, and a trip to the sanctuary will give students the opportunity to learn about and meet some of our resident animals. Continue reading

Make a donation

Don’t adopt these goats…..

Don’t adopt these adorable young goats, unless you are prepared to give them a lifetime of love, care and a safe, secure and well sheltered home.  Bill and Bob, by the narrowest of margins are alive today, and whilst they are still very scared and uncertain about the world, they most certainly want to live.  Our task now is to find the brightest of futures possible for them.  Please follow the link if you can help make this happen or make a tax deductible donation towards their veterinary costs if you can.

Make a donation

Edgar’s Mission Outreach 101

If you are reading this, we know you care about animals and want to make a positive difference in their world.  We understand that the task of assisting farmed animals can often seem daunting and overwhelming and so we must think and act strategically . As such, outreach is one of the cornerstones of our work here at Edgar’s Mission.  As advocates for not only the rescued animals in our care but as ambassadors for the ones we cannot save, telling their stories is one of the most powerful tools we have to enable others to develop empathy for farmed animals.  We seek to provide people with the information to make informed choices in their life, which will assist in aligning ethics and action, all the while never telling people what to do or not do and never judging. Continue reading

Make a donation

Have a Kind Christmas


Standing boldly above a busy motorway, one inquisitive and engaging little piglet asks everyone to: “Call me Penelope Sue, not dinner.”

This festive season we’ve unleashed a series of groundbreaking campaigns. Where you would usually see meat products advertised, we’ve filled the space with animal ambassadors who are giving farmed animals a voice. Behind every roast ham there was a young pig who desperately wanted to live, so we want you to help us spread their stories far and wide. Continue reading

Make a donation

Avant Card


Look who’s showing her beautiful face all around Victoria, our very own Delores De Pig. This is thanks to our friends at Avant Card, who have so kindly donated a print run. We just love them. Continue reading

Make a donation

We’re live so that they can live


Today our billboards and Kind Christmas website went live! But it’s not too late to be a part of this exciting initiative, you can still donate until the end of December and have your donation doubled. Any excess funds will go towards our next nationwide billboard campaign in the coming New Year. So watch this space.
But we couldn’t have done it without you. A massive thank you to our generous supporters and the kind-hearted anonymous donor, who will be matching donations to the Kind Christmas campaign dollar for dollar until the 31st of December. Also, our sincerest thanks to Rob, Emily and Ella –your amazing contributions have made our big dreams a reality.
Continue reading

Make a donation

We’re planning something big!


This festive season we’re going to do something for animals that we’ve never done before. But before I tell you about our awesome plan, I want to give you some exciting news.

In the spirit of Christmas giving, a kind-hearted donor has offered to match all donations dollar for dollar.

As you know, we here at Edgar’s Mission never stand still. We’re always looking for bigger and better ways to advocate for animals, so early December we’re going to unleash a powerful series of billboards across Melbourne. Continue reading

Make a donation

Campaign action of the month – help create a kind Christmas


This month we need your help, well actually it’s not so much we but rather our animal friends. As many of you know the festive season is anything but festive if you are a farmed animal. At no other time of the year is there such a wanton and gluttonous feast of hapless animals, killed for their flesh; for them there is no peace or goodwill. But it doesn’t have to be this way. Please encourage all your family, friends and co-workers to have a kind Christmas, and to help you along we have a couple of cool suggestions.

  1. Get your own copies of Polly Pig’s guide to a kind Christmas to distribute or just one to keep for yourself. You can download the flyer here or shoot us an email along with your postal address and we can send them out to you.
  2. Make animals the centrepieces of your Christmas get together with a once off donation to sponsor a rescued farmed animal. This way you can share a beautiful presentation image of either the handsome Marty Turkey or affable Max Pig with your gathered clan at Christmas, reminding them of why you have chosen to keep animals off your plate and in your heart. Your tax-deductible donation will ensure Marty, Max and all their buddies have the kindest Christmas of all!

Make a donation