Media

Our mission is one of kindness: to create a humane and just world for all. We strive to achieve this through animal rescue, rehabilitation and rehoming where possible, as well as inspiring others through our humane education and public outreach programs.

We love sharing our message of kindness and tales (or tails!) Speak to our communications team for enquiries concerning our work, photos, videos and general animal protection issues. The team can also organise comments and interviews with other Edgar’s Mission representatives where needed.

Our key areas of work specifically relate to farmed animals:

  • rescue, rehabilitation and rehoming (where possible)
  • emergency medical care
  • advocacy and public outreach
  • humane education
  • educational tours and events
  • cute animals in jumpers!

Get in touch with Communications Manager, Kyle Behrend, at [email protected] or on 0406 724 433.

Media FAQs

What is Edgar’s Mission?

Edgar’s Mission is a not-for-profit sanctuary for rescued farmed animals, situated in Lancefield, Victoria, around one hour’s drive from Melbourne.

How many animals live at Edgar’s Mission? How many have been rescued?

The sanctuary is currently home to over 450 rescued farmed animals. (This is an estimate – animals could arrive or be rehomed any day.)

Since 2003, Edgar’s Mission has provided care and sanctuary to thousands of animals. Animals able to be rehomed have been placed with suitable ‘forever families’.

How did Edgar’s Mission begin?

In 2003, Edgar’s Mission founder Pam Ahern devised a plan to raise awareness that Australia’s animal welfare legislation excludes farmed animals. Actor James Cromwell was soon to be arriving in Australia to help launch the movie Babe, and happily agreed to help the cause by posing with a pig. With Cromwell on board, Pam just needed to secure a pig.

Without realising it, Pam was about to have her world turned upside down by a little pink squeaker who would grow into a 500-kilo porcine prince. She procured him from a piggery, named him Edgar Alan Pig and created a sanctuary to care for him through his long and happy life.

On her regular walks with Edgar, Pam noticed that people were captivated by him. She soon came to realise ‘the best ambassadors for changing the way people think about farmed animals were the animals themselves’. So Edgar’s Mission grew, to provide sanctuary to farmed animals who could be rescued and to speak up for those who could not.

Since humble beginnings, Edgar’s Mission has grown rapidly in both the number of rescued animals and public support. We believe the reason so many people support what we do is because they connect with our simple message of kindness.

Why farmed animals?

Humans are capable of such compassion and kindness. We all know heroic stories of men and women risking their lives to save a drowning dog or stopping traffic to help a family of ducks cross. When we see a creature in need, we can’t help but help. The problem is those animals that are hidden from us.

In Australia alone, around 500 million animals are used in the production of foods and fibres. These farmed animals, many living on factory farms, only see sunshine, smell fresh air or take more than a few steps on one day of their lives – their last, when they are taken for slaughter.

Chickens and pigs often live lives crowded into concrete pens or metal cages, unable to act out many natural behaviours, like foraging and stretching their limbs. Dairy cows are in a constant pregnancy cycle and their calves are often killed at only a few days old.

This is allowed to happen because in Australia farmed animals are not given the same legal protection from cruelty as other animals, despite their emotional and physical similarities. For example, pigs are every bit as smart as dogs, yet it’s legal to castrate pigs and cut off their tails without pain relief or anaesthetic.

As well as giving rescued animals hope and lives worth living, our humane education and outreach programs are helping raise awareness of these usually hidden animals. Where there is heightened awareness, there is greater compassion. More and more people are coming to us with stories of personal journeys, to offer support and make kinder choices. People are driving real change in what we’re seeing in supermarkets, the media and, increasingly, legislation.

What’s the greatest lesson Pam has learnt?

The power of kindness. In Pam’s words: “I truly believe in the goodness of the human heart; it is something I will never give up on. I believe that when humans are directly confronted with animal cruelty or suffering, they will act.”